I only use cacao at home to have a loving ceremony with myself. I've tried several brands and I have to say I really like this one. It is earthy but very mild, even if you only drink it with water. (I rarely use milk when I drink cacao) So this one is perfect if you're new to drinking pure cacao. Oh and not to forget: the packaging is amazing, it's perfect for Venus' Friday for some extra glitter and magic in your everyday life. <3